Messaging Through Influencer Networks

Shayan is a leading player in the formation and management of country-exclusive influencer networks in its strategic communication programs. Depending on the scope of our programs, as well as the intended audience bases, we form new influencer networks, or expanding our existing capability to reinforce themes and the core messages. The influencer networks are comprised of renowned local figures, civil society activists, leaders of youth groups and student associations, journalists and social media figures.

To this end, we have successfully implemented several youth mobilization drives at national and local levels, led by social influencer enablers from among the respective audience bases.

To address key strategic communication concerns in environments impacted by censorship, we collaborate with diaspora groups in the design and implementation of our communication programs. As applicable, a variety of messaging options and tools are proposed to our customers, including the use of illustrations, animation and satire.

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